RESOURCES
TEMPLATES & FRAMEWORKS.
The same practical templates, frameworks and playbooks we use with our clients—designed to help MSPs make better decisions, refine their sales approach and turn strategy into action.


SWOT Analysis
Take a strategic look at your business. This practical SWOT Analysis template helps you identify your strengths, weaknesses, opportunities and threats, providing a structured framework to support better decision-making, prioritise initiatives and uncover opportunities for growth.

Target Client Profile Matrix
This Target Client Profile template helps you define your ideal customers using the Not Fit, Good, Better, Best framework. Perfect for sales strategy workshops, it enables your team to align on who you serve best, where to invest your sales effort and how to build a healthier, more profitable client base.

Client Offboarding Email
Template
This document is to be used to define what our client's target client profiles are. A target client profile is a way of defining ideal clients using a Not Fit, Good, Better, Best theory. This would typically be done during a workshop with the Sales team. (Ideal client profile)
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